How to Approach the Youth in your Marketing Efforts
A significant portion of the population is comprised of millennials. Another considerable portion is then made up of the Generation Z members. Their combined contribution to the overall population is about half the total. When you are in business, especially marketing, you have to consider this figure.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups tend to chase great experiences. The older generation tended to be more convinced by the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. You need to demonstrate how your products and services will impact and influence their lifestyle.
You need to focus more on online marketing. They are generations that have grown up using the intent and smart devices all the time. They are not familiar with spending time offline. If you need to reach them; your efforts need to be more focused on online channels. Social media platforms will replace all your print and traditional media options.
You also need to tell them what your brand is about. Their need for meaning does not allow them to buy a product just because it works. They first look at the vision and mission of the brand that presented the product to them. Your the brand, therefore, needs to address some of the major concerns they have and value. They are concerned over matters such as global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
You also need to adopt gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can introduce competitions in various spots in the country were the customers will try and outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
There are a lot of challenges when it comes to marketing to Gen Z and millennials. You are yet to meet another group with more diverse and dynamic tastes and preferences. By following what this guide has to say, you will find it easier to sell to a large part of that population.
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